REAL ESTATE
video production

Real estate video production is not just about making a video; it’s about reaching the right audience. Utilize platforms like YouTube, Instagram, and real estate websites to share your videos. Also, consider real estate video packages that can include multiple types of videos for a comprehensive marketing strategy.

How we make real state videos

When considering how to film real estate videos or how to make real estate videos, planning is crucial. You need to understand the property’s selling points, the target audience, and the best time of day for natural lighting. Real estate video ideas can range from focusing on the unique architecture of a home to showcasing the vibrant life in a commercial property’s neighborhood.

Our Equipment for Real Estate Videos

When venturing into real estate videography, we understand that equipment is crucial for producing high-quality content. The essential gear includes:

1. High-Quality Camera: This is the heart of our videography set-up. Our cameras can shoot in 4K to ensure your videos remain future-proof and appealing to viewers on various platforms. We use profesional cameras with good low-light performance and dynamic range to effectively capture interior and exterior shots.
2. Stabilizer/Gimbal: A stabilizer or gimbal is essential for smooth, cinematic shots. This equipment compensates for hand movements and allows for fluid motion through rooms and around properties. The best gimbals for real estate video offer steady, seamless footage, transforming amateurish, shaky clips into professional-grade videos.
3. Lighting Equipment: Proper lighting is crucial for showcasing the property in its best light. Natural light is preferable, but it’s not always available. We have invested in LED panels and softbox lights to brighten up dark spaces and eliminate shadows, ensuring every detail of the property is visible and appealing.
4. Drone: For aerial shots, a drone is indispensable. It provides unique perspectives of the property, highlighting expansive properties, large estates, or showcasing the neighborhood and surrounding areas. Our drones for real estate videos come with features like 4K recording, obstacle avoidance, and stable hovering capabilities.
5. Additional Accessories: Tools such as microphones for clear audio, extra batteries and memory cards for extended shooting, and a tripod for static shots. Each piece of our equipment contributes to the overall quality and professionalism of the final video.

How We Shoot Your Video

Creating compelling real estate videos requires more than basic video shooting. Here’s how we ensure your real estate videos stand out:

1. Pre-Production Planning: Before filming, we scout the property to identify its key selling points. We plan our shots around the best features and lighting conditions and determine the flow of the video to ensure a logical progression from one area to the next.
2. Composition and Movement: We pay attention to the composition of each shot. Smooth, deliberate movements are crucial to ensure seamless transitions between rooms and spaces.
3. Highlighting Features: We make sure to focus on unique or selling features of the property, such as spacious backyards, high-end finishes, or custom architecture. Use camera movements like pans, tilts, and slides to draw attention to these details.
4. Shooting Techniques: For residential properties, a warm, inviting atmosphere is key. We use natural light when possible and shoot at angles that make rooms appear spacious. For commercial properties, we adopt a more dynamic approach to showcase the business potential and infrastructure.

Post-Production Techniques

The post-production phase is where your real estate video really comes together. Here’s how to polish your footage:

1. Editing Software: Choosing a video editing software for the correct situation is essential. At Motion Bound Pictures, we are experts in Adobe Premiere Pro, Final Cut Pro and DaVinci Resolve, the most popular video editing softwares among professionals for their extensive features and flexibility.
2. Storytelling and Flow: We construct your video to tell a story about the property. We usually start with an engaging intro that captures attention, followed by a logical sequence of shots that guide viewers through the property. Finally, we end with a strong call-to-action, encouraging viewers to take the next step.
3. Narration and Captions: We also use captions or voiceovers to provide information that isn’t immediately obvious from the visuals alone. This might include details about the property’s history, community amenities, or unique features. Our goal is to ensure the narration adds value and enhances the viewing experience.
4. Music and Sound Effects: Background music sets the tone of the video and should complement the property’s character. That´s why we always choose tracks that reflect the property’s atmosphere without overwhelming the visuals. Sound effects can add realism and depth to your video, such as the sound of a fountain or birds chirping in a garden scene.

By focusing on these detailed aspects of equipment selection, shooting technique, and post-production, our real estate videos will not only showcase your property in the best light but also captivate and engage your target audience effectively.